Hey, I’m Roland. 👋

I'm an Art Director from Boston. Day-to-day you can find me developing ad campaigns, designing websites, optimizing app experiences, creating social content, pitching work to clients, working with print vendors to find the perfect color, in the studio with photographers to nail a shot or behind the camera myself to save my clients some money.

I’m currently working as Creative Director at Merryfield and it’s been an incredible opportunity to immerse myself in the CPG world. Getting to know the ins and outs of a small business and the direct effects of marketing has given a new appreciation for every marketing $1 and forced me to be a creative problem-solver at every turn.

Branding & Advertising

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Graphic & Web Design

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UX/UI Design

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Print & Studio Experience

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Studio & Lifestyle Photography

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Campaign Development

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Social Content Creation & Management

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Creative Team Management

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Production Budget Management

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Branding & Advertising 〰️ Graphic & Web Design 〰️ UX/UI Design 〰️ Print & Studio Experience 〰️ Studio & Lifestyle Photography 〰️ Campaign Development 〰️ Social Content Creation & Management 〰️ Creative Team Management 〰️ Production Budget Management 〰️

Experience 🧑‍🚀

  • Timeline
    2019 – Present

    Clients
    Merryfield & our Member Brands; including Applegate, Stonyfield, Health-Ade, Califia, Justin's and 80+ other better-for-you brands.

    Responsibilities
    Branding, UX/UI, Marketing, B2B and App Maintenance

  • Timeline
    2016 – 2019

    Clients
    The New England Aquarium, Babson College, Cambridge Crossing, Samsonite, Kayem, Decas Farms, City Year, 4 Seasons, Drizly, Mass Mutual, and Salem Five Bank

    Responsibilities
    As a Sr. Art Director my job was to pitch and execute creative work for my clients. I reported directly to a Chief Creative Officer and Creative Director and oversaw a small design and copy team on most accounts.

  • Timeline
    2012 – 2016

    Clients
    American Express, Tide, Downy, Gain, Bank of America, U.S. Trust, Merrill Lynch

    Responsibilities
    Starting as a design intern in NY on the American Express team, I was offered a full time role as an Art Director and moved to the Boston office. There I worked on the Proctor & Gamble Fabric Care team and the Bank of America team. When much of the bank work turned digital, I was offered a role on the emerging UX team.

  • Timeline
    2015

    Responsibilities
    I was asked to participate in a Creative SWAT team under the direction of Ronald Ng, the Global Chief Creative Officer at Digitas LBi. This was a competition to come up with the best idea for any in-house client. I won and was invited to join Ronald at the 2015 London International Awards as 1 of 100 creative LIAsons. As a LIAson I was there to represent Digitas LBi, attend talks from the judges and get a behind the scenes look at the creative awards judging process.

  • Timeline
    2016

    Clients
    Virtudent

    Responsibilities
    This program allows young professionals in advertising to do pro bono work for a deserving local startup. Our client was Virtudent, a dental program that could reduce cost for consumers by providing dental cleaning in corporate offices. During this project I created corporate branding, a marketing campaign, a website and even appointment leave-behinds for consumers.

Accolades 🏆

  • Award
    Forbes World Changing Ideas 2022
    Category
    Corporate Social Responsibility
    Company
    Merryfield

  • Award
    Silver Hatch Bowl – 2017
    Category
    Corporate Communications
    Campaign
    Connelly Partners Can It Giftwrap?

  • Award
    Bronze Hatch Bowl – 2018
    Category
    Poster Campaign
    Campaign
    Kayem Ketchup vs. Mustard

  • Award
    Bronze Hatch Bowl – 2018
    Category
    Cause Related Marketing
    Campaign
    #March4OurLives Posters

  • Award
    Cannes Grand Prix – 2012
    Category
    Promo & Activation
    Campaign
    American Express Small Business Saturday

Get in touch.


raatema@gmail.com

Boston-based, but my fiancée wants me in Colorado.